5 Signs Your Small Business Website Is Costing You Customers

📱 Your Website Isn’t Mobile-Friendly

Most traffic is mobile. If your layout breaks on phones or key actions are hard to reach, people bounce.

• Design mobile-first with fluid type/spacing (clamp()) and tap targets ≥ 44px.
• Keep navigation simple; avoid hover-only menus; pin core CTAs within thumb reach.
• Test on real devices—especially iOS Safari and Android Chrome.

🧩 Fix it: Ship a responsive layout audit and address the top 5 mobile blockers first.

🐢 Slow Load Times Are Killing Conversions

Visitors expect pages to feel instant. Delay equals distrust—and fewer leads or sales.

• Serve WebP/AVIF images; lazy-load below-the-fold media; compress and resize correctly.
• Defer non-critical JS; inline only critical CSS; remove plugin bloat.
• Use quality hosting + CDN; enable server and browser caching.

🎯 Target: LCP < 2.5s, CLS < 0.1 with a “Good” Core Web Vitals status.

🎨 Outdated Design Hurts Credibility

First impressions happen in seconds. Dated visuals suggest dated service.

• Use clean typography, ample white space, and consistent spacing tokens.
• Modernize color and buttons; standardize card and shadow styles.
• Show real photography and current work—avoid generic stock.

🧩 Fix it: Refresh the UI kit (type, colors, buttons, cards) before rebuilding whole pages.

🎯 No Clear Call to Action

If users don’t know the next step, they won’t take it.

• Choose one primary CTA (e.g., Get a Quote) and one secondary (e.g., See Pricing).
• Place CTAs early, at section ends, and repeat in the footer pattern.
• Short forms; helpful microcopy (“No spam. Cancel anytime.”).

🎯 Target: Measurable lift in CTA clicks and form submits—tracked in GA4.

🔎 You’re Not Showing Up on Google

Competitors ranking above you get the clicks—and the customers.

• Basics: one H1, logical H2/H3s, descriptive titles & metas, alt text, internal links.
• Technical: fast pages, clean URLs, XML sitemap, schema (Organization/WebSite/Breadcrumbs/Service).
• Content: service pages with clear benefits, FAQs, and location signals if local.

🧩 Fix it: Connect Search Console, fix coverage issues, and publish a simple content plan.

🦌 How MooseWeb Design Can Help

We build fast, SEO-ready WordPress sites that convert—without templates or bloat.

• Mobile-first builds with Core Web Vitals, accessibility, and analytics baked in.
• WooCommerce + Stripe/PayPal when you need e-commerce.
• Transparent scope, quick communication, 2–4 week launches.